Biography
Valeria was born in Lagunillas, Zulia, December 30, 1989. From a young age, Valeria developed her taste for music under the guidance of her parents, composer Franklin Pire and choir director Lourdes Franco.
In 1992, at the age of two, she had the amazing experience of going to live in Ukraine, where her father undertook his academic studies at the Peter Ilich Tchaikovsky National Conservatoire in Kyiv. It was in Ukraine that Valeria first came close to music when she was gifted a violin for her birthday, starting private classes.
On returning to Venezuela, Valeria did not give up her calling and continued her musical education under the charge of her mother, who suggested that she continue. Needless to say, her mother is the foundation from whom Valeria gets her strong convictions.
At the age of 15, she started her studies at the José Luis Paz Conservatoire in Maracaibo, Venezuela, specializing in singing, where she started lyrical singing classes with the soprano Linda Marín Carpio. At the same time, because of her vocal abilities, she was selected as a soprano to form part of the Coral Antiphona, a group that she would be part of for 12 years. Valeria has not only confined herself to being a musician, but she has fully grasped the search for her polysemous language, entering into the field of Graphic Design and obtaining her professional degree in 2010.
In January 2015, together with her family, she started the project Capilla Musica Ricercare, dedicated to the interpretation of old music, acting as Soloist Soprano in addition to developing the Project's entire graphic production. In October of the same year, she moved to the country's capital together with her sister María José Pire to form part of the Camerata Barroca de Caracas directed by the master Isabel Palacios, participating in two concerts in the Rios Reyna hall of the Teresa Carreño Theater.
Today, Valeria's artistry has evolved into a dynamic fusion of her classical training and the vibrant electronic music scene. Under the artist name PIRE, she brings a unique energy to her DJ sets and productions, blending tribal, techno, and breaks with Afro-Latin influences. Her sound captivates dance floors, driven by organic textures and rhythmic percussions that evoke deep cultural connections.
As a producer and innovator, PIRE leads groundbreaking projects like The Soul of Macadamia and El Marikoneo Latin Techno Movement, pushing boundaries within the electronic music world. Her work reflects her dedication to bridging tradition and innovation, creating a powerful musical legacy rooted in her diverse cultural and artistic influences.
Pire
Pire Is the DJ alter ego of Valeria Pire, created to explore raw techno, tribal beats, breaks, and groovy sounds inspired by percussive rhythms and Latin influences.
Since 2023 she started a new hybrid set project to sing while she mixes "The Soul Of Macadamia"
A Graphic Designer
Lover of Creation and creativity!
Graphic designer with 15+ years of experience making visual content for social media, designing print products, digital illustration, and projects of visual identity.
A lot of her experience has been creating visual content for fashion, jewelry, food, and personal branding brands from Venezuela, the USA, and Latin America.
Part of Valeria's passion is Digital Illustrations with mixed media and collage techniques. She loves working with the intervention of photography, photo retouching, and drawing using digital strategies and resources to enhance the image.